13

Feb

Some of you have probably heard of these new things called "Responsive Websites" but maybe are wondering, just what are these things? Is it worth my efforts? 

First, a responsive website is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to tablets to mobile phones). 

Second, is it worth your efforts? Absolutely! And here are some reasons why: 
1) We are now living in a post-PC era. People no longer primarily use their PC to check out websites. More and more people are buying and using tablets and smartphones for their research and everyday use. If your website doesn't look good and function well in those forms you could be losing potential clients very quickly.
2) Responsive Websites can also replace or go hand-in-hand with apps. App development is definitely on the rise too...but if you have a responsive website that functions well on smartphones it might not be necessary for you to compete in the App field as well.

Technology is constantly changing and can be very frustrating to try to stay caught up with. But these new responsive websites can help you and your busines remain relevant with current trends. It is a known fact that more and more people are executing searches on-the-go. We are a fast paced/instantaneous society. So remain up-to-date and functional for your customers and consider a responsive website to keep them happy and your business looking great.

Personally, I'm not an avid follower of NFL Football. Perhaps that has something to do with the fact that I am Canadian (sorry, we like our Hockey). However, I still look forward to the Super Bowl every year. But the game is just filler for me. I love watching all the marketing tactics that occur for one of the most watched shows every year. And most importantly, I love the absurd/amazing commercials companies come up with. Below is a list of my top 5 for this year (in no particular order because I haven't picked a favourite). Do you have a favourite? 

Viva Young Taco Bell - http://www.youtube.com/watch?v=cGrbnGyUF98

Doritos Fashionista Daddy - http://www.youtube.com/watch?v=QmhhbJIBoNs

2013 Budweiser Superbowl Ad - http://www.youtube.com/watch?v=wPG7PcI67dE

Volkswagen 2013 Game Day Commercial - http://www.youtube.com/watch?v=9H0xPWAtaa8

M&M's - http://www.youtube.com/watch?v=pAbUYEZ3G3Y

 

And as a bonus...what I thought was probably the weirdest commercial: 
Gangham Style Pistachios - http://www.youtube.com/watch?v=mcTlEus1tvc