A blog is a free social service that many people do not embrace near as much as they should. It is an outlet that can be fully and completely up to date, fresh and can add insightful perspective to whatever topic you are covering.
Six Rules for a Healthy Blog
The most important thing to remember though is that your blog should be fun. Creating content - text, audio, video, or images - should be fun.
Today we continue to build our online presence. To review, month 1 we started listening to our potential clients/customers. Month 2 we started to build a content foundation by researching Key Content Themes so we can create content that is easy to read and understand for our clients. Today, we move on to the sharability of our content.
Month 3: SHARABLE
You have now discovered the type of information your target audience is searching for and created the best way to design your content so that it is most effectively recieved. Now, we will focus on the best ways to make this information "sharable". A few things you could try this month include:
- supplement your RSS Reader with blogs of interest to your clients
- creat a Buffer Account and share 10-15 good content pieces
- create a list of 2-3 guest bloggers for each foundational topic you write about
- add a sociable plug-in to your blog and web pages
- add sharing and social capabilities to your email marketing
- consider 2-3 newsletter list partners
Test out some of these options. See what works best for you, your company and your clients. Every person is going to respond to your efforts in a different way, but you have already created a relationship with your target audience by listening to them and designing your content foundation with them. So try these new products out, continue to build your online presence and get your business "sharing".