The big question with social media is can it deliver ROI? 

While it may be difficult to monitor this and allow you 100% confirmation that social media is delivering a profit for your business, there are some positives to social media.

1) There are great savings advertising through Social Media. Even if you pay someone to update your Social Media Accounts frequently it would only cost you about $1/interaction. 
        . it costs about $6/phone call and $5/email
2) It has been proven that Social Media can reward you with about $2 profit for every "click" you receive through interaction. A follower will only result in about $0.01 return though. This reinforces that not only do you need to be speaking to your audience, but you need to be engaging them to really see a return for profit.

To reach your target audience on Social Media Platforms you need to understand the customer mind, which takes 5 steps in the conversion process to your product. These 5 steps are:

aware - recognize - associate - quality - likeability

While we can talk about how great Social Media is for advertising, I believe the ultimate goal of Social Media at this point is to bring online interactions offline. Yes, you can make a sale online, but odds are the customer is still going to want to meet you and talk to you before choosing your product. If you portray yourself well online and lots of people are talking about you then your name will get out there and you will achieve many more opportunities for face-to-face interactions, and as a result, sales. 

One other thing to keep in mind when comparing Social Media advertising to other advertising avenues is that so many people are asking for concrete numbers on the ROI of Social Media, but what they aren't realizing is that the numbers fed to them about TV ads or newspapers ads, etc. are being produced by TV and newspaper excutives. They are often just numbers being fed to you by the seller. There is no more or less guarantee on sales if you choose the Social Media route. But it has been proven if you spend the time and effort doing a good job on your Social Media campaign it can provide great returns for your company. 

Our Online Presence Blueprint seems to be never-ending...and yet, every month when I post the next step I can't even believe it's been a month since the last one and I realize anew just how quickly time can fly by! But we are going to continue on as I believe it is valuable research and information for businesses. 

To review, we have spent time 1-Listening, 2-Building Content Foundation, 3-Making our Content Sharable, and 4-Editing our Content to be eBook Friendly. These have all been great in allowing us to discover who our audience is, how to appeal to them, and then beginning to send out our information in the most desirable and efficient manners. This month we will focus on Content Delivery. 

Month 5: Content Delivery
We have firmed up some details about our audience and how to please them with the information we send them. Now, we will discover some of the best ways to deliver content to them. This can be done by:
- blogging consistently on your themes
- adding a podcast to your website or blog
- creating a curated content newsletter
- starting to use Instagram to tell stories visually
- focusing on your Facebook News Stream so that you are most effectively reaching your target audience
- uploading presentations to SlideShare

All of these options are fairly simple. They will take time to navigate and discover at first, but once you are comfortable with them it shouldn't take a lot of time out of your day to be consistently using them. It is a bit of a lifestyle change though. I find myself taking pictures on my phone all the time of things I am doing because I never know if it's something I will want to share on Instagram so that my friends and clients can join in on the adventures of my life and my business. It is always good to keep your customers informed and doing so on a few different social media platforms will ensure you are reaching the largest audience.