20

Jun

Our Online Presence Blueprint seems to be never-ending...and yet, every month when I post the next step I can't even believe it's been a month since the last one and I realize anew just how quickly time can fly by! But we are going to continue on as I believe it is valuable research and information for businesses. 

To review, we have spent time 1-Listening, 2-Building Content Foundation, 3-Making our Content Sharable, and 4-Editing our Content to be eBook Friendly. These have all been great in allowing us to discover who our audience is, how to appeal to them, and then beginning to send out our information in the most desirable and efficient manners. This month we will focus on Content Delivery. 

Month 5: Content Delivery
We have firmed up some details about our audience and how to please them with the information we send them. Now, we will discover some of the best ways to deliver content to them. This can be done by:
- blogging consistently on your themes
- adding a podcast to your website or blog
- creating a curated content newsletter
- starting to use Instagram to tell stories visually
- focusing on your Facebook News Stream so that you are most effectively reaching your target audience
- uploading presentations to SlideShare

All of these options are fairly simple. They will take time to navigate and discover at first, but once you are comfortable with them it shouldn't take a lot of time out of your day to be consistently using them. It is a bit of a lifestyle change though. I find myself taking pictures on my phone all the time of things I am doing because I never know if it's something I will want to share on Instagram so that my friends and clients can join in on the adventures of my life and my business. It is always good to keep your customers informed and doing so on a few different social media platforms will ensure you are reaching the largest audience.