You've heard of social media marketing before. You have likely even heard it would be good for your business to get involved. But what exactly is this social media and why is it so important? Here are some reasons why your business should be involved in social media.

1) Print is losing it's appeal.
People are now looking for different ways to promote their business and improve their business prospects. While print media can be successful at promoting a business, it is not as effective as it used to be. People are interested in social media because the potential for people to recieve the message is much higher. Millions of people are on social media sites, making them the perfect place to reach clients. 

2) Social Media is even more effective then e-mail marketing.
The reason for this is because people are constantly targetted with emails on a daily basis, making it difficult to read every promotional mail. Social Media sites filter out this aspect of online marketing and makes you more visible to your clients and relates to them on a personal level.

3) You can create meaningful and personal relationships with clients.
You can connect with clients (and potential clients) in ways other channels don't let you. If you are active on social media you can make yourself be seen as part of a community, encouraging people to take interest in your business, and hopefully converting this interest into sales.