It's time for Month Two of building your online presence, helping the marketing scheme for your business. To recall, Month One we focused on listening through a variety of resources. By now you will have picked a couple of favourites that work best for you and your business and should be ready to move on to the second part of building your online presence. 

Month 2: CONTENT FOUNDATION
Now that you have learned some of the information and help your target audience is looking for you might be asking yourself the best way to reach them. But before you can even reach them you need to figure out the best way to communicate with them, and that can be found in the content you provide. Here are some tips to help you build excellent content:
- research key content themes
- create monthly foundation themes
     - find blogs related to each theme
     - use Google Reader to subscribe to a few
- visit Quora and subscribe to any relevant theme topic or RSS Feeds
- explore ways to expand content distribution
- create a Scoop.it account to set up topic pages
- create Google and Bing Webmaster Accounts to start understanding your SEO

Again, I would not suggest trying to use all of these tools. It will be difficult to manage and use them all properly. My suggestion would be similar to last month. Spend some time checking them all out and discover which one will work best for you and your business and focus on that resource. Great content will lead to customers who have readily and easily understood what you are able to provide them, creating less confusion and happier clients.