Have you ever thought about what the colours you choose to represent your business mean? A couple weeks ago we ventured into the importance of branding your business. And part of branding is choosing colours to portray your company. Here are what some of the more popular colours say about you. 

Red- a physical colour which calls for action to be taken. It's high energy and strength draws attention to itself and demands to be noticed.

Orange- the colour of adventure which inspires and creates enthusiasm. It is optimistic and sociable and suggests affordability.

Yellow- an illuminating and uplifting colour which stimulates our analytical processes and assists with mental clarity. 

Green- associated with nature, health and healing. It balances the emotions and inspires compassion.

Blue- the safest colour to use in most applications, implying honesty, trust and dependability. 

Purple- implies wealth, quality, fantasy and creativity. It works well with many other colours.

Pink- inspires compassion and nurturing. It is a non-threatening colour used most often in feminine businesses. 

Gold- associated with value, luxury and prestige. It reflects wisdom, beauty and generosity. 

Silver- a modern, sophisticated colour, calming yet uplifting, with a degree of mystery about it. 

Black- the colour of power and authority. In excess it can be intimidating and unfriendly. 

White- a blank canvas for creative stimulation. It implies efficiency and simplicity, fairness and order. 

Grey- neutral and conservative but it does imply security and reliability. It creates a great background for other colours. 

Brown- a strong, reassuring colour that is comforting and reliable. It relates well to businesses that promote down-to-earth and outdoor products and activities.