24

Oct

We sure have learned a lot about our Online Presence Blueprint! It can be a lot of work, and it can be intimidating...but if you spend the time and effort maintaining your online presence, it will be worth your time. 

So far we have learned to listen to our audience, how to build content foundation, make our content sharable, change our point of view to suit eBooks, make our content deliverable, the purpose of Landing Pages, how to make email communication work and how to create and maintain social profiles

Last month we learned all about Social Profiles, the best ways to set up and maintain them so that you are positioning yourself properly and effectively. Today, we continue on with the "social" aspect of your online presence by learning to integrate yourself socially. Now that you know how to position yourself, you need to be aware of the best things for sharing to appeal to your audience on Social Media Networks. Below are some tips to help you through this. 

Month 9: Social Integration
- create content and follow others routinely to amplify your position on Social Media Networks
- focus on 1-2 prime objectives
- like 10 Facebook Pages and interact with each of them
- share ideas instead of pitches
- Join 10 LinkedIn groups with active conversations
- create a Twitter list of potential strategic partners
- merge your online and offline social networks

Social Media is a fast growing avenue for marketing, and can be a VERY effective tool. But you need to be careful that you are using it properly. If it is not maintained and used properly it can become a waste of time. Make sure you are dedicating the right amount of time to your social networks, and if you can't, hire someone who can.