14

Nov

It's already that time of year when people start getting bombarded by Christmas in every single store, as if the Christmas decorations "threw up" everywhere. You can't avoid the Christmas music, TV ads or seasonal drinks. But...it is already the middle of November, so maybe it's time to start embracing it. 

Making your business Facebook page "Christmas Friendly" is actually a great marketing technique. People have come to expect the Holiday Season everywhere they are, so start appealing to them and follow some of these marketing techniques for your business Facebook Page this Holiday Season.

1- Add some Holiday Cheer to your Cover Photo
Update your current Facebook Page Cover Photo to reflect the Holiday Season. This is a simple, easy and fun way to connect with your audience by reminding them something you share in common - celebrating Christmas. Showcasing what you have in common with your audience is a great way for your brand to humanize it's image and strengthen your relationship with your current and future clients.

2- Get in the Status Spirit
Asking questions and specific calls to action are proven tactics to increase Facebook engagement. Studies show the particular action words "Post, Comment, Take, Submit, Like and Tell Us" increase Facebook status engagement, so combine one of these popular words or phrases with a relevant holiday topic, and you've got yourself an awesome seasonal status! 
Examples: 
 - "What's your favourite Holiday song?"
 - "Last minute Holiday shopping...guilty or not?"
 - "Click LIKE if you're excited for Christmas carolling."

3- "Deck the Walls" - Facebook Walls that is! 
Facebook recently lifted the requirement of using a third-party app when running a Facebook contest. So, now you can directly (and easily) post fun company contests, sweepstakes and giveaways directly to your Facebook wall. Take advantage of this by creating a holiday campaign or promotion for your audience during this time. The holidays are the perfect time to launch a lighthearted, seasonal campaign to reward and connect with your current and future Facebook fans. If you aren't sure what kind of Facebook contest is right for your business, or simply need a little inspiration, check out the article "Which Type of Facebook Contest is the Best Fit for Your Business", where they discuss photo contests, sweepstakes and how to quiz your audience.

4- Employee Holiday Highlights
Highlighting your employees is a good move on any network, but this works especially well on Facebook, and especially well during the holidays. People enjoy interacting and doing business with brands they feel like they know or relate with - putting a face, or faces, to your brand is a great way to do that. Consider doing a daily employee highlight during the upcoming holiday season, where they can share what they love about the holidays and your company. This is also a great way to increase your company's online audience as, chances are the highlighted employee will proudly share the post with their friends and family.